The Pixis platform is designed to provide a product suite that includes targeting, in-flight performance optimization and generative AI capabilities. The company plans to use the funding to deepen Pixis’s AI capabilities, accelerate global expansion, invest in research and development to refine and launch a generative AI-powered creative studio and build strategic product and business partnerships.

Most recently, Pixis launched its creative studio, which features AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through text prompts.

“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors: The Touring team have been important thought partners over the years, and we are delighted to announce our new partnership,” said Shubham A. Mishra, Co-founder and CEO of Pixis, in a statement. “With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigor, and invest heavily in our research and development efforts.”

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