Pliable features a no-code architecture designed to help all practitioners consolidate, organize and explore their company’s data across all aspects of their business. The platform seeks to help marketers:

• De-duplicate records across different systems;
• Create a repeatable, consistent way to update company metrics; and
• Leverage tools compatible with Pliable to add, enrich and standardize information, such as phone numbers, addresses and more.

“Regardless of the size of your business, companies should have access to comprehensive data capabilities,” said Jason Raede, Co-founder and CEO of Pliable, in a statement. “While the technology for this exists, most solutions require clean and consolidated data to function properly, and others require costly investments in data engineers or infrastructure. It shouldn’t be this way — most companies don’t have the resources or time to transform their data management practices. With the launch of Pliable, we’re changing how data management works, significantly reducing costs and increasing access to trustworthy data.” 

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