ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review data from review platforms G2 and PeerSpot to its Premium Content solution. With the new inclusions, Premium Content users can search for, monitor and receive instant alerts about relevant customer reviews and track trends in scores and sentiment.
Premium Content is designed to assist companies with tracking mentions about their brand, competitors, industry and more by relevant analysts and other influencers. The solution collects and displays these mentions from analyst research, blog posts, quotes in the media and social channels. With its new capabilities, Premium Content helps users:
- Receive automatic notifications via email, Slack and in-app when relevant reviews are posted;
- Customize notifications for different ARchitect seat holders to reflect their role, needs and the product line(s) they work with;
- See a synopsis of relevant reviews with each review’s title, summary, technology “pros and cons” (PeerSpot) and customer “likes and dislikes” (G2):
- Get an at-a-glance, aggregate view of relevant review activity from the Premium Content dashboard; and
- Track and report on review trends over time.
“ARchitect is the leading influencer management platform, and nowadays, influence comes from many different places: Analysts and other industry experts, as well as technology users themselves,” said Andy Zimmerman, CEO of ARInsights, in a statement. “These customers often sway others, especially through reviews, and exert influence on the buying cycle. So, it’s advantageous for AR pros and customer marketers alike to track what customers are saying — and providing the means to do so is part of our strategic evolution. G2 and PeerSpot are both premier and trusted sites for people to leave and learn from reviews, and bringing their information into Premium Content is a natural fit.”
