Solution Overview

Demand Spring’s tailored AI marketing services are designed to empower marketing teams with a strategic and tactical AI framework to help:

• Optimize marketing strategies, processes and talent resource mix;
• Boost productivity through content creation; and
• Drive pipeline and revenue through customer engagement.

Back-Of-The-Box Details

Demand Spring’s AI service team helps organizations fulfill the transformative potential of generative AI by:

• Helping teams set up a strategic framework for using AI, enabling organizations to evolve business processes, modernize the martech stack and implement an AI governance framework;
• Helping organizations build, implement and integrate strategies and technologies that drive pipeline, increase productivity and boost revenue, utilizing purpose-built AI applications and AI functionality in martech platforms; and
• Providing AI Master Classes to help teams deepen their understanding as they plan and leverage AI to drive pipeline growth and productivity.

Who It’s For

Demand Spring’s tailored AI marketing services seek to empower marketing teams with a strategic and tactical AI framework that helps their organizations optimize marketing strategies and processes, boost productivity through content creation and drive pipeline and revenue through sharper customer engagement.

What Makes It Special

Specific features of Demand Spring’s AI marketing services:

• Analyzing data for the best channels, content and strategies for maximum ROI;
• Generating high-quality content ideas and automate tasks; and
• Targeting ideal customers and personalizing outreach.

Contact

Demand Spring

Do you have a solution you’d like to spotlight? Fill out our submission form for editorial consideration!

The post Demand Spring AI Services Seek To Optimize Marketing Strategies, Boost Productivity appeared first on Demand Gen Report.

Managed Services seeks to help organizations reduce workload through services such as:

• Campaign development and management, which includes crafting messaging, designing assets and offering strategic recommendations;
• Optimizing and streamlining marketing operations by continually monitoring data and making refinements, integrating new tools and apps, and cleaning and enriching data;
• Campaign execution support; and
• A data-driven approach to campaign optimization.

“Organizations are strapped for time and resources and can use all the help they can get when it comes to developing and executing on their marketing campaigns to ensure they are effective,” said Derek Boshkov, Sr. Director of Marketing Technology at Demand Spring, in a statement. “We have heard time and again from our clients how the Demand Spring consultants become an extension of their teams when working together on various initiatives — and we know that with the introduction of our Managed Services program, this collaboration will be stronger and more effective than ever.”

The post Demand Spring Introduces Managed Services Offering appeared first on Demand Gen Report.

Quick Scoop:

• Former Forrester analyst Allison Snow is Demand Spring’s new VP Strategy & Chief Analyst.
• Prior to this new role, she served as VP of Product Marketing at Bizzabo.
• She will be responsible for driving market awareness, building a high-performance team and more.

Demand Spring, a revenue marketing consultancy, appointed Allison Snow as VP Strategy and Chief Analyst.

Snow joins the company from Bizzabo, where she most recently served at VP of Product Marketing. Prior to that, she held the role of VP Customer Marketing with Definitive Healthcare. Snow also spent four years as an industry analyst at Forrester Research, where she advised C-level B2B revenue marketing on best practices and commercial growth strategies.

“I am incredibly excited to join Demand Spring, and to bring my background and experience to our clients to help them drive market awareness, build high-performance teams and construct messaging and positioning that differentiates their brands,” said Snow in a statement. “The years I have spent in marketing leadership positions, and as an industry analyst advising Forrester clients, will help our clients make better and more informed decisions with data-driven strategies.”

The post Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst appeared first on Demand Gen Report.

Demand Spring

Roberts brings 20 years of experience in digital marketing as it relates to strategy and marketing technology. Since joining Demand Spring in 2019, he has led revenue marketing transformations at many established B2B brands, helping them maximize their contributions to pipeline and revenue. Prior to joining Demand Spring, Roberts was the Vice President of Marketing at Forrester and held leadership roles at Staples and Schneider Electric.

“It’s an honor to take on the role of CEO at Demand Spring, particularly at such an exciting time in the company’s evolution,” said Roberts in a statement. “Now more than ever, there is an opportunity for marketers to lead and drive growth in their organizations. Over the last four years, I have seen first-hand the impact Demand Spring has had on advancing the strategic posture of marketing within B2B organizations, a mission I will continue to drive forward in my new role. I look forward to continuing to work closely with Mark, the board of advisors and the incredible Demand Spring team to lead the company through its next phase of growth and execute on our mission to help marketers stand taller.”

The post Demand Spring Appoints Matt Roberts As CEO appeared first on Demand Gen Report.

Demand Spring

Hidalgo brings almost 30 years of B2B sales and marketing experience to Demand Spring, having previously worked for organizations such as McAfee, BMC Software, ANNUITAS and DemandGen International. He co-founded his first company in 2005 and led it to two consecutive Inc. 5000 Awards before departing and launching a second company in 2017. 

“I am thrilled to join Demand Spring and to have the opportunity to bring my experiences and ideas to such a dynamic and successful company to help our clients exceed their goals and reach the next level of organizational maturity,” said Hidalgo in a statement. “Demand Spring has already achieved a high level of growth and industry recognition over the past number of years and I’m excited to work with this world-class team and see how much higher we can take that success.”

The post Demand Spring Welcomes Carlos Hidalgo As CRO appeared first on Demand Gen Report.

Revenue marketing consultancy Demand Spring released the results of its fifth annual “Revenue Marketing B2B Benchmark Report,” which found that even after another year of uneasiness, disruptions and challenges, marketers remained highly resilient and adaptable.

This year’s report discovered that 72% of marketers are executing ABM programs, which increased 20% from 2021. This growth suggests that marketing and sales are realizing that the buyer interacts with both departments in a non-linear manner throughout the buyer journey. 

Additional findings include:

• 82% of marketers indicated that they are primarily measured on sales pipeline initiated, an increase of 12% since last year;
• 79% of respondents stated that they are meeting targets, an increase of 11%; and
• 40% of respondents identified technology as being a barrier to driving pipeline and revenue, an increase of 9%.

“There were a number of surprises in the report this year, as well as a number of things that we’ve seen coming over the past five years,” said Mark Emond, Founder and President of Demand Spring, in a statement. “The execution of ABM programs is a good example — while there was a significant increase this year of marketers indicating that they are initiating ABM programs, we have seen this growing over time. It is great to see that marketing and sales teams are realizing the importance of working together to deliver highly targeted account-based messaging and content.” 

For more statistics into the state of revenue marketing, download the report now.

The post Demand Spring Research: 41% Of Marketers Leveraging AI Tools In 2022 appeared first on Demand Gen Report.

The “Marketing Automation Platforms Insights” report provides insights into MAP implementation in 2021, focusing on how B2B marketers are using the solutions to enhance their daily departmental operations and scale their marketing strategies for new channels. The research also explores the most common implementations of MAPs, and organizations’ increased focus on learning how the platforms work and factor into their marketing initiatives.

“At Demand Spring, we see the huge value in utilizing MAPs, but we wanted to know if other organizations see similar value and are using these MAPs effectively,” said Derek Boshkov, Director of Marketing Technology at Demand Spring, in a statement. “This report outlines the feedback and results we gathered from marketing professionals across a variety of industries, and provides insights on the most desired MAP features, usage challenges, and the metrics that are viewed by marketers as the most important.”

One standout stat from the report is that more than 50% of respondents reported less than 9% of their employees understand how their MAPs are implemented. Additionally, 47% report being unable to attribute their ROI to individual MAPs, presenting organizations with an opportunity to bridge the gap between their MAPs and individual processes.

As a result, organizations are increasing their focus on MAP expertise within their individual teams, educating their employees on how to use their MAPs for greater departmental efficiency. Sixty-eight percent of respondents who focused on operationalizing their MAP usage for individual departments reported a positive impact, with employees learning how to better operationalize their MAPs for enhanced customer experience (CX), personalization and lead nurturing strategies.

Additional takeaways from the report include:

• Email marketing strategies remain the number one reason organizations implement MAPs implementation (79%);
• 52% of marketers are implementing MAPs to enhance their customer experience (CX) strategies;
• After using MAPs for two to three months, 56% saw an increase in conversion rates; and
• 52% prioritize implementing MAPs that can integrate into other solutions within their organization’s tech stack to enhance their marketing efforts.

For more insights into MAP implementation, check out the full report.

The post New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency appeared first on Demand Gen Report.

Leap Services is designed to leverage real-world marketing and sales experiences of senior marketing executives and practitioners to help educate clients on how to build, reshape and strengthen their marketing strategies. Leap offers advice on different topics in modern B2B marketing, including internal alignment, marketing technology, revenue marketing and content.

The service’s advisors are a group of seasoned marketing professionals from a variety of industries that have worked with clients to build up or overhaul their existing marketing strategies. This group of advisors includes Michele Grieshaber, an independent marketing consultant, Tim Washer, a keynote speaker with storytelling experience at IBM, and Ellle Woulfe, VP of Growth Marketing at InVision, among others.

“Leap is different from other advisory and consulting services, because our advisors have been where our clients are now,” said Mark Emond, Founder and President of Demand Spring, in a statement. “We have walked in their shoes, we’ve been on the marketing front lines and we know how to deliver actionable insights and real-world advice based on our own experiences. We work with clients from beginning to end to help ensure their success.” 

The post Demand Spring Unveils Leap Advisory Service appeared first on Demand Gen Report.

The Revenue Marketing B2B Benchmark report highlights how marketers are using revenue tactics to improve their campaign attribution, address challenges and measure their impact on buyers and pipeline. The report also revealed the tools and tactics marketers use to generate more pipeline and revenue in 2021, including ABM programs, technology, virtual events and more.

According to the report, 50% of respondents identified budget complications as the main barrier to increasing their pipeline and revenue, with 55% seeing a decrease in their budgets. As a result, 58% of both marketing and sales teams are focused on nurturing existing leads at the bottom and middle of the funnel to increase their revenue.

Other key takeaways from the report include:

• 70% of organizations used their sales pipeline to measure revenue in 2020;
• 68% of respondents claim they are reaching their target revenue and pipeline generation due to revenue marketing strategies and tactics;
• 53% cite revenue as their main metric for measuring their marketing impact;
• 62% use revenue marketing strategies to inform and improve their ABM programs, with 50% seeing positive ROI as a result;
• Only 18% of respondents use AI tools to execute their revenue strategies; and
• Respondents noted they use digital marketing activities, such as webinars (78%) and virtual events (68%), to make up for lost revenue from canceled in-person events.

“An underlying driver for us at Demand Spring is our commitment to helping marketers stand taller within their organizations, and in no other year has this been more important than in 2020,” said Mark Emond, President of Demand Spring, in a statement. “However, despite the chaos seen last year, our survey reiterates something that we already knew — marketers are a resilient and highly adaptable group of professionals. They have successfully come through a very tough year, and in many cases are stronger for it!”

The post 88% Of Marketers Turn To Revenue Marketing Strategies To Improve Pipeline, Cite Budget Challenges appeared first on Demand Gen Report.

In addition, 36% of marketers saw a cut to their martech budget, with 24% of organizations pausing or canceling martech subscriptions they deemed “non-essential” to their marketing strategies. The report concluded that these organizations are most likely searching for more relevant martech solutions that will help mitigate the decrease in their sales pipeline and revenue.

But challenges still remain, as the report also found that 67% of respondents saw a negative impact on pipeline, revenue and martech implementation due to social distancing protocols and canceled in-person events.

“We had heard various tidbits from marketers over the past few months indicating that the pandemic has brought changes to their marketing organizations, particularly when it came to the tech stack,” said Mark Emond, President of Demand Spring, in a statement. “Marketers have added new technologies during the pandemic, which indicates that their shift in focus resulted in bringing in new technologies to meet their evolving requirements. And, even though many organizations have seen budget cuts, the good news is that 44% of marketers expect martech spending levels to return to normal in 2021.”

The post New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues appeared first on Demand Gen Report.