Solution Overview

Exclaimer is designed to amplify every email with optimized email signatures for the entire organization.

Back-Of-The-Box Details

According to the company, Exclaimer guarantees consistent, branded signatures on every email across all devices, from mobile to Macs. Exclaimer reportedly provides users with the ability to automate and schedule signature updates as needed, and the solution integrates with Office 365, Google Workspace or Exchange. It also features an engagement dashboard to highlight a campaign’s full impact.

Who It’s For

Exclaimer works to unify branding and make a statement on every corporate email, as well as drive traffic, social followers and engagement. It also helps monitor campaign effectiveness and ROI with an analytics dashboard.

What Makes It Special

Some of Exclaimer’s unique capabilities include an analytics dashboard, appointment booking links, image and design features and security standards.

Contact

Exclaimer

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The post Exclaimer Email Signatures Work To Unify Branding Across Channels appeared first on Demand Gen Report.

The research — conducted by email signature management platform Exclaimer — discussed the power of personalization in a time where 55% of B2B marketers believe it’s harder to reach customers due to an increased difficulty capturing customer attention (82%), a rise in required touchpoints (65%) and trouble differentiating against competitors (58%).

“By prioritizing bespoke interactions over generalized mass marketing, marketers are better poised to address the unique needs of their audience — increasing engagement and brand loyalty,” said Carol Howley, CMO at Exclaimer, in a statement. “Especially in today’s loud, digital landscape, a personalized marketing strategy will make your audience feel like valued individuals as opposed to just another nameless prospect, fostering deeper connections that last.”

Previously released research from Exclaimer provided more color around email and personalization, as more than half (52%) of prospects and customers leverage email as their main channel of communication, and 38% indicated that personalization was one of the main factors that made them trust business emails.

However, to execute an impactful personalized marketing strategy, implementing the right technology is imperative: 72% of B2B marketers found CRM systems most beneficial in tailoring their marketing efforts, followed by social media and marketing automation tools (55%) and AI and machine learning (36%).

The post 86% Of B2B Marketers Agree Personalized Content Is Key To Success: New Research appeared first on Demand Gen Report.

Campaigns seeks to help organizations elevate 1:1 emails with signatures that are seamlessly integrated into multichannel campaigns. Key features include:

• Helping users design and schedule banner campaigns;
• A dedicated module to add banners to existing signatures;
• Synchronizing email signature campaigns with broader marketing activities;
• Targeting specific Salesforce recipient lists for precise targeting; and
• Monitoring and analyzing campaigns via Google Analytics.

“In a competitive market, personalized touch points drive customer relationships and ultimately revenue growth,” said Vicky Wills, Exclaimer’s Chief Technology Officer, in a statement. “Our new Campaigns feature has been developed to support companies committed to delivering a more personalized experience with the added benefit of a streamlined workflow for marketers. Marketers can more efficiently expand their integrated campaign reach and engagement, while at the same time, IT leaders can take comfort in knowing that our commitment to data privacy and compliance means that campaigns are safely built on trust.”

Exclaimer News Flashback

Last week, the company released a market research report outlining the current state of email management, which revealed that more than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are making email marketing their top priority. The report’s primary findings revolved around the essential role of email marketing in businesses, as 92% of marketers view email as a key channel. With that in mind, those queried in the research believe that the best way to create trust with buyers is to leverage branded signatures.

The post Exclaimer Reveals New Feature To Increase Market Reach & Customer Engagement  appeared first on Demand Gen Report.

The report’s primary findings revolved around the essential role of email marketing in businesses, as 92% of marketers view email as a key channel. With that in mind, those queried in the research believe that the best way to create trust with buyers is to leverage branded signatures.

Email Signatures Are The No. 1 Method To Build Trust

When asked what made consumers trust an email from a business or brand, respondents pointed to:

• Branded email signatures (57%);
• Writing quality (47%);
• Proper formatting (38%); and
• Personalization (38%).

Looking at sentiment triggers, prospects and customers indicated that emails with professionally branded signatures made them feel more confident (47%), while 43% thought more positively about the brand and 37% were more inclined to respond. Further, most respondents said it’s important for a company to have consistent, professional branded signatures across all their emails. Specifically:

• 80% said a branded email signature is an important aspect of a company’s brand identity; while
• 76% said branded email signature increased their trust in the sender of the email.

Preferred Info In Email Signatures

With 70% of consumers admitting to being frustrated when a brand doesn’t include any sort of signature, they’re looking for information such as:

• Contact details (64%);
• Promotional assets (43%);
• Social media/website links (43%); and
• Personalized offers (42%).

Spelling mistakes were the No. 1 reason consumers stopped engaging with an email, followed closely by poor formatting and lack of professionally branded signatures.

Methods For Measuring Email Effectiveness

When comes to tracking email engagement, the top two effectiveness metrics included click-through rates (72%) and increased website traffic (71%).

Most Valuable Email Engagement Metrics To Track

As with all other digital channels, marketers must calculate the ROI of any email signature marketing campaign — and their preferred engagement indicators included:

• Click-through rates (62%);
• Conversion rates (60%);
• Open rates (56%);
• General brand (45%);
• Bounce rates (39%); and
• Unsubscribe rates (26%).

With these findings in mind, it’s clear that consumers prefer to engage with organizations via emails than other channels — and companies that can deliver on buyers’ email preferences can expect increased brand recognition, trust and engagement.

For more information into email signatures and a deeper dive into the current world of email marketing, check out “The Power Of Professionally Branded Emails.”

The post Research Recap: Branded Email Signatures Increase Company Recognition, Trust appeared first on Demand Gen Report.

The new Social Feeds feature seeks to help organizations:

• Expand social media marketing reach for existing campaigns by automatically inserting social media posts within email signatures;
• Create more interactive and visually appealing email signatures; and
• Measure performance by analyzing how effectively email signatures convert recipients to click-through and read posts.

“While organizations are continuing to look for ways to increase engagement with customers and offer them a more human and personalized experience, it remains crucial to work smarter and do more with less,” said Vicky Wills, Chief Technology Officer at Exclaimer, in a statement. “Business tools need to evolve and adapt to meet these needs, and email signature solutions are no exception. Our Social Feeds feature helps companies maximize every 1:1 engagement opportunity by giving them a way to marry up social and email communications. We’re thrilled to launch our Social Feeds feature with Facebook and look forward to including additional social media platforms in the future. This is just one example of how Exclaimer has listened to its customers and evaluated the market to enhance our solution.” 

The post Exclaimer Adds ‘Social Feeds’ Feature To Email Signatures appeared first on Demand Gen Report.