Banzai - Demand Gen Report

Banzai Reach Seeks To Drive More Event Registrations

Kelly Lindenau — Tue, 07 May 2024 18:15:50 +0000

Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for businesses of all sizes. Banzai helps companies of all sizes target, engage and measure new and existing customers more effectively.

Solution Overview

Reach, an expansion of Banzai’s product line, is a dedicated business unit focused on helping marketers drive successful event programs. The solution is designed to fill event registrations and sales pipelines by promoting events to a highly qualified, targeted audience identified through Banzai’s Audience AI capabilities.

Back-Of-The-Box Details

According to Banzai, Reach is the premier audience acquisition solution purpose-built for event marketers. The platform leverages AI to identify and engage with the ideal audience for upcoming events through personalized multichannel campaigns, such as phone and email outreach.

Who It’s For

Reach is designed to solve the challenge of failing to connect with relevant, interested event prospects using broad, untargeted promotional tactics like mass email blasts or organic social media. It offers advanced audience targeting and personalized marketing strategies to increase registration rates. Thoughtspot, a business intelligence analytics company, increased event registration by 75% and reached $1 million in event-sourced revenue with the solution.

What Makes It Special

Leveraging a database of more than 379 million professionals, Banzai Reach is designed to precisely target qualified prospects based on criteria like region, industry and job title to ensure strategic outreach and engagement.

Contact

Banzai

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Banzai Launches Certified Partner Program

Kelly Lindenau — Tue, 15 Aug 2023 21:17:49 +0000

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves B2B agencies with an opportunity to grow their business via the Banzai platform.

The Certified Partner Program will cater specifically to B2B agencies and companies who are focused on addressing the needs of marketers, particularly those who want to provide solutions that promote deeper engagement and more actionable insights. Banzai partners will receive sales commissions and active support from a dedicated team of Banzai experts who will assist Partners in marketing and selling the Banzai platform.

“We are seeing unprecedented demand for our marketing technology services across a variety of businesses,” said Ashley Levesque, VP of Communications at Banzai, in a statement. “This dedicated partner program was a natural next step for Banzai as we’re strategically partnering with leading B2B marketing agencies who leverage our platform to support their customers in proving the value of webinars and virtual events as a channel.”

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Multichannel Attribution Company Hyros Appoints New CEO

Klaudia Tirico — Thu, 30 Mar 2023 19:36:49 +0000

Quick Scoop:

Hyros appointed Inman Breaux as CEO.
Former Founder and CEO Alex Becker stepped into the role of CRO.
Breaux will focus on expanding Hyros’ GTM strategy, while Becker will head up product development.

Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development.

Breaux brings more than 15 years of experience in customer privacy, advertising technology, operations and digital media. As CEO, he will focus on helping Hyros expand its go-to-market (GTM) strategy and accelerate the next stage of growth.

Prior to joining Hyros, Breaux served as CEO of AirNow Media and co-founded the mobile adtech company Airpush in 2010, where he served as President and COO until the company was acquired by Appscatter in 2020.

“Inman’s years of experience, deep industry connections and leadership voice that has helped shape the AdTech industry is a tremendous asset to help drive Hyros forward,” said Becker in a statement. “We’re excited to have him take the helm of the team and are excited for him to bring his extensive vision to our customers. We’re laser focused on scaling our attribution platform and expect to be able to successfully meet these goals under Inman’s leadership with his breadth of advertising attribution and martech expertise.”

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Banzai Reveals New ‘Boost’ Offering To Help Increase Virtual Event Registration

Kelly Lindenau — Fri, 13 Jan 2023 14:58:15 +0000

Banzai International, Inc., an end-to-end video engagement platform, launched Boost, a new add-on for its engagement marketing platform, Demio, to help marketers increase registrations for virtual webinars and events.

Boost is designed to incentivize existing registrants to become promoters of the event by offering the opportunity to earn rewards and gifts when sharing a virtual event with colleagues. Boost integrates with Demio by serving as an in-platform, customizable social media and email sharing function.

“Boost helps solve a key problem in the marketing industry, which is driving registrations for live and automated webinars and events,” said Joe Davy, CEO of Banzai, in a statement. “Many of our customers currently do this in a cumbersome way. Boost makes it easier for our customers to promote and host events all in one platform while simultaneously expanding their audience. Boost represents our dedication to innovation and seamless interaction between our products, streamlining live and automated video campaigns for B2B marketers in all industries.”

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Banzai Gears Up To Go Public; Acquires Hyros For $110M

Kelly Lindenau — Tue, 13 Dec 2022 20:00:33 +0000

Banzai, an end-to-end video engagement platform, and 7GC & Co. Holdings Inc. (VII), a publicly-traded special purpose acquisition company, entered into a definitive business combination agreement that will result in Banzai becoming a publicly traded company. Upon closing of the proposed transaction, the combined company will be named Banzai International, Inc. and is expected to trade on Nasdaq.

Additionally, Banzai will acquire Hyros , an ad tracking and attribution software, for $110 million in a primarily stock transaction immediately prior to closing the merger with VII. The acquisition is expected to enhance Banzai’s role as a full-stack marketing technology platform, expand its total addressable market and accelerate its long-term revenue growth and operational efficiency.

“Nobody owns the marketing category for video engagement, making Banzai a trailblazer for the industry,” said, Joe Davy, CEO and Founder of Banzai, in a statement. “Banzai satisfies engagement marketing needs with its fully integrated platform delivering analytics, audience and engagement features to marketers. With the capital from our business combination with VII, we expect to continue hyper-scaling to become the leading video engagement platform for marketers.”

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Buzzworthy B2B: The Latest News & Trends From March 2021

Kelly Lindenau & Michael Rodriguez — Wed, 31 Mar 2021 13:33:29 +0000

Welcome back to Demand Gen Report‘s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout March 2021 below!

Movers & Shakers

True to form, March came in like a lion with council creations, promotions, M&A activity and new hires.

PFL Promotes Nick Runyon To President

Nick Runyon, who joined tactile marketing automation solution PFL in 2019 as CMO, was promoted to the company’s President.

Clearbit Welcomes CEO

Clearbit, a provider of market intelligence software, appointed Ross Moser as its CEO. Previously, Moser spent 10 years at SurveyMonkey in various leadership roles and, prior to that, led Google’s Product & Operational Team.

DemandGen International Merges With BDO USA

DemandGen International, provider of digital marketing strategy and technology services, merged with BDO Digital, a subsidiary of BDO USA, to strengthen and expand the range of services and solutions available in BDO Digital. All current staff are expected to stay on.

Seismic Appoints VP OfInclusion

Sales and marketing enablement software provider Seismic hired Donna DeBerry as its VP of Inclusion. In her role, DeBerry will build a diverse and inclusive workforce and company culture.

MRP Hires CEO

MRP Prelytix, a predictive ABM platform, welcomed Scott Matthews as its new CEO. Previously, Matthews founded and oversaw the acquisition of Webcollage and most recently served as CEO of CrowdTwist, a Saas platform.

Clari Creates Revenue Operations Council

Clari, a revenue operations (RevOps) platform, formed the Revenue Operations Council. The Council’s purpose is to provide market education on strategy, best practices and professional development to the worldwide RevOps community.

Money Makers

Hey, must be the money!… because the following companies raised millions in seed and venture debt funding and total yearly revenue.

6Sense Generates $125M In Series D Funding

6sense, an account engagement platform, raised $125 million in Series D funding, bringing its valuation to $2.1 billion. The new capital will be used to catalyze growth initiatives and further accelerate its product roadmap.

ON24 Announces Full Year & Q4 Results

Digital experience provider ON24 achieved a total revenue of $53.3 million in Q4 of 2020, bringing the company’s full year revenue to $156.9 million.The total revenue represents a 76% increase year-over-year.

Banzai Raises $15M In Venture Debt Funding

Banzai, an event platform, closed a round of venture debt funding that generated $15 million. The company will use the capital to enhance its platform.

Demoflow Secures $4M In Total Seed Funding

Demoflow, a startup platform that promotes sales team collaboration, raised $2.4 million in its second seed funding round, bringing its total seed funding to $4 million. The new funding follows an initial $1.6millionin seed funding in November 2020.

Head’s Up

Sure, people were promoted and money was made, butlet’s dive into the nitty-gritty of new marketing strategies and discuss where B2B leaders see them going.

There’s no shortage of trends in demand generation, but the recent adaptation to digital strategies has bled over into 2021 and will shape demand gen strategies for years to come. This includes innovating ways of connecting with prospects through a reliance on data and intent signals.

Organizations are increasing their reliance on AI to help score leads through first- and third-party intent data. Through AI-powered lead scoring, leads are ranked by their likelihood to convert through the analysis of on-site actions and keeping a log of visitors.

Prospects don’t want just another marketing pitch — they want first-hand accounts that outline a solution’s quality and the success they’ll see. Through consistent brand messaging, aligned internal communication and a customer-centric approach, B2B organizations are turning buyers from satisfied customers into brand advocates.

Stand-Out Stats

We know, we know: At first glance, some ofthese statistics look a little bit troubling. It’s nothing to worry about, though — wherever there’s a problem, we know a guidethat can help.

50% of B2B sales professionals saw workload increases during pandemic, and 80% of marketing leadersreported their work volume increased over the last year, with the average leader losing a day and a half of work every week on manual, operational tasks.This highlights the need for marketers to relyon marketing automation platforms.
93% of C-level execs believe sales enablement is a strategic business priority, which is critical to promoting and increasing customer satisfaction.
61% of marketing leaders indicated that account-based marketing strategies will see increased budget prioritization throughout 2021.
87% of businesses experience challenges with their current digital experience management and delivery strategies, which generates a renowned focus on demand generation strategies.
88% of marketing, sales and CX leaders have adopted a human-to-human approach in their engagement strategies, increasing customer response rates, retention and customer satisfaction through physical and virtual gifting.

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