Three Market Trends Driving Demand For Attribution Analysis
Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…
Demanding Views October 4
Latest In: attribution models
Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…
Case Studies August 23
LeadsRx Adds Ad Analytics Capabilities To Attribution Platform
LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution…
Solution Spotlight January 11
Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…
Industry News July 22
LeadsRx Launches Version 3.0 Of Attribution Platform
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…
Solution Spotlight May 4
LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes
LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client…
Solution Spotlight April 3
Openprise Releases New Campaign Attribution Capabilities
Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help…
Industry News August 14
Bizible Unveils Attribution Integration For LinkedIn Advertising
Bizible, a marketing attribution and planning solution, announced a new integration with LinkedIn Advertising that positions users to…
Industry News August 7
Bizible Updates Custom Attribution Modeling With Machine Learning
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation…
Industry News January 31
Act-On Debuts New Module For Social Media Attribution
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…
Solution Spotlight September 5
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
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