Solution Overview

Audyence claims that RTD is the first programmatic media platform that offers B2B advertisers cost-per-lead inventory at scale and workflow automation fueled by AI and machine learning. It’s designed to streamline the planning, purchasing and management of lead generation campaigns across multiple publishers, and reportedly eliminates platform fees and ensures validated, quality leads by providing control, transparency and robust analytics.

Back-Of-The-Box Details

Through Audyence RTD, agencies and advertisers can leverage the Audyence Data Cloud, which contains 17.5 billion data points, to build and size a target account list in real time. With an audience built and campaign parameters defined, users can then buy cost-per-lead inventory directly from the Audyence Supply-Side Platform. As leads are generated by these publishers, they’re passed to the demand side, undergo a systematic data validation and enrichment process and are made available to demand-side users in the Audyence user interface.

Who RTD Is For

Audyence’s RTD is designed to help agencies and in-house marketing teams efficiently deploy highly scalable and performant lead generation campaigns while allowing advertisers to gain access to what the company claims is the industry’s largest ecosystem of lead originators that provide cost-per-lead inventory.

What Makes It Special

Audyence’s RTD platform is designed to allow advertisers to use deterministic data to holistically plan, purchase, track and optimize cost-per-lead campaigns across all their publisher partners. It seeks to eliminate manually repetitive tasks and improve both speed-to-market and mid-campaign agility.

Contact

Audyence

The post Audyence’s Real-Time Demand Platform Seeks To Improve Demand Gen Practices appeared first on Demand Gen Report.

Created by senior marketing technology executives and leveraging machine learning, Audyence RTD analyzes more than 17.5 billion firmographic, behavioral and technographic data points to help reduce the operational and capital expenditures associated with planning, purchasing, selling and executing demand generation campaigns.

“The global B2B lead generation industry is already a $21 billion market growing more than 15% per year, but it’s still too dependent on manually managing campaigns and a troubling lack of transparency,” explained Audyence Co-founder and CEO Karl Van Buren in a statement. “That’s where Audyence RTD comes in. To buy leads before our solution, marketers had to work with five or six or more brokers, negotiate with each separately by email or phone call and then manually manage those separate campaigns. We’re automating that entire process from end to end for as many publishers as they want to work with through our marketplace, reducing agency labor costs by 20X.”

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