Uberflip, a content marketing platform, redesigned its platform to better help B2B marketers deliver personalized engagement in the era of self-service buyers. Specifically, the revamped platform seeks to provide more strategic support for demand generation, campaign destinations and personalized engagements at scale.
With the goal of helping B2B teams modernize audience engagement, the new features include:
- Personalized destinations that deploy landing pages, microsites, event pages and more via Uberflip’s drag-and-drop destination builder, which also leverages users’ centralized content hubs to automatically personalize destinations for each buying persona;
- A mobile-adaptive design created to rapidly build destinations optimized for mobile viewing;
- Real-time analytics for visibility into content engagement to inform future actions;
- The ability to segment content assets by industry, persona or buyer stage; and
- Enriched account-specific analytics that sync with marketing automation platform data to attribute engagement to specific contacts and accounts.
Additionally, Uberflip plans to release an AI-powered personalization feature in summer 2024, with the goal of creating destinations that listen, absorb signals and enrich buyers’ experiences with personalized resources, insights and suggestions.
