The Challenge

Lionsgate leaves no stone unturned in its efforts to connect with movie-goers ahead of movie releases. The highly successful North American film company uses various channels, including physical promotional materials such as posters and print graphics.

However, evolving marketing competition highlighted a need for broader ad interactivity capabilities. Many companies in the entertainment industry rely on QR codes to direct scanners to online resources, such as a website that lists showtimes or movie trailers. Given how QR codes proved themselves as successful content gateways, Lionsgate wanted to incorporate them into their marketing, but they needed essential functionalities, such as dynamic editing capabilities, better tracking and stronger data analytics collection.

The Solution

Lionsgate committed to finding a QR code platform that would provide the necessary functionalities its team couldn’t get from their current solution, including:

• On-demand destination edits; and
• Robust location tracking capabilities.

After experimenting with various QR code vendors, Lionsgate quickly identified Beaconstac, a QR code management platform, as the ideal solution to meet its needs.

“I created accounts for the top-three QR code solutions that came up in my research, one of which was Beaconstac,” said Mike Cabellas, a Digital Marketing Consultant at Lionsgate. “I found that the other two solutions weren’t as easy to use. I couldn’t test many dynamic QR code functionalities on the other platforms.”

Entertainment marketing campaigns are prone to multiple pivots, and Lionsgate needed a versatile platform that allowed modifications on demand. Beaconstac’s dynamic QR code offerings, which provide flexibility in link destinations and other customizations post-deployment, enabled Lionsgate to change the links in their preexisting QR codes without having to reprint entirely new material.

Given its breadth of creative offerings, Lionsgate caters to a wide variety of demographics. The company needed a reliable ad-tracking system that gave accurate insights into whether it was reaching the right audience or not. Beaconstac provided the necessary tools to set up an extensive tracking system and helped Lionsgate home in on exact geographical areas to monitor engagement.

The Results

By providing the Lionsgate team with the tools required to improve QR-code-enhanced movie marketing activities, Beaconstac helped significantly bolster engagements worldwide. Using these features, Lionsgate measured more than 12,000 engagements across 65 major cities nationwide.

Through unlimited dynamic modifications and the ability to pinpoint engagements by location, Lionsgate accurately determined whether its marketing messages were hitting the right demographic and adjusted accordingly.

“The platform has performed great,” said Cabellas. “Based on our ROI, it’s been terrific. It’s definitely one of the better purchases we’ve made since I’ve been here. As I’ve said, it just works!”

The post How Lionsgate Boosted Engagement By 12K Impressions With QR Codes appeared first on Demand Gen Report.

Back-Of-The-Box Details

Beaconstac’s QR Code Generator encourages businesses to incorporate digital worlds into physical experiences throughout the customer journey with a QR code scan. Using the QR Code Generator, an organization can add a logo, background, colors, different data patterns, CTAs and shapes to its QR codes. Beaconstac grants users the option to change the destination URL of their QR code to save on reprinting costs. Other features include the ability to:

• Create a branded QR code;
• Measure engagement in the physical world;
• Capture intent in the physical world to build digital cohorts; and
• Run targeted social media ads based on intent in the physical world.

Who It’s For

Beaconstac is designed for marketers at small, medium and large brands who are looking to scale their physical engagement through adaptable technology.

What It Solves

As the adoption of smartphone technology evolves, so too will the need for a quick, seamless integration between the physical and digital world. Beaconstac’s QR code solution aims to further connect consumers with brands through targeted, dynamic marketing efforts.

What Makes It Special

According to Beaconstac, the QR code generator is an all-in-one dynamic resource that enables fast adoption and provides numerical results so that marketing teams can understand where and when their audience is engaging with their business. Additionally, Beaconstac provides ongoing customer service from real employees, from the customer support team to the CTO, enabling customers to optimize QR code implementation.

Contact

Beaconstac

+1 (646) 655 0702

The post Beaconstac’s QR Code Generator Seeks To Improve Customer Experience appeared first on Demand Gen Report.