Momentive, the maker of SurveyMonkey and GetFeedback, launched three new survey creation features for SurveyMonkey Enterprise and U.S. customers. The new tools are designed to empower users to develop and launch professional-grade surveys that capture attention and encourage completion with little to no experience.
The new capabilities include:
- Language personalization: New logic capabilities support multilingual survey deployment and analysis.
- Best/worst question types: The addition of more question types is designed to help survey makers gauge relative preference and importance of choices. This provides a more nuanced understanding of respondent sentiment.
- Multilingual email and SMS collector: Users can send email or text invitations to survey takers in their local language using a simple drop-down menu.
“Marketers, HR leaders, customer experience professionals, small business leaders and more already benefit from SurveyMonkey’s powerful yet easy-to-use platform, which helps them gain important audience sentiment to make strategic business decisions,” said Aleks Bass, VP of Product Management for Momentive, in a statement. “With these new updates, we’re offering our users even more ways to easily personalize their surveys and gain the actionable insights they need.”
