Following the theme of lopsided acknowledgement and adoption rates, seven out of 10 survey respondents acknowledged AI’s relevance in their organizations while also rating their AI maturity level a three out of 10 — another considerable gap between the recognized opportunity and comprehension of AI’s potential utility in everyday tasks.

Beyond adoption and utilization disconnects, the report also revealed several statistics that provided a generalized overview of marketers’ AI sentiments such as:

• 66% of marketers are experiencing FOMO and are concerned that other companies may be further ahead in leveraging AI;
• 56% of departments reported that colleagues are driven by an innate curiosity about AI;
• 100% of B2B marketers know about ChatGPT and 83% of marketers are utilizing it, with image creation solutions and writing companions ranking as the most popular uses; and
• 83% of marketers are not effectively measuring the efficiency or increased productivity that their AI tools are providing.

“Our report is so much more than just an aggregation of data: It’s a comprehensive roadmap for B2B marketers who are willing to step into the future,” said Izzie Rivers, Founder and CEO of Realm B2B, in a statement. “Understanding and integrating AI isn’t just an option — it’s a necessity for staying competitive in today’s fast-evolving market landscape.”

To gain more insights in AI’s role in B2B marketing, download the full report now.

The post Despite 75% Integration Rate, Just 21% Of Marketers Actively Utilize AI appeared first on Demand Gen Report.

Einstein Copilot for Tableau seeks to enable practitioners to dive deep into their data and utilize Tableau’s analytical engine through natural language processing to query and derive insights from data sources like spreadsheets, cloud and on-premises data warehouses and Salesforce Data Cloud. According to Salesforce, the new solution makes data analysis accessible to every business user and even suggests questions to users based on business data and metadata analysis.

Einstein Copilot for Tableau also leverages the Einstein Trust Layer, which reportedly gives business and data teams robust tools to help protect data and limit exposure to third-party models. Specific features include:

• An automated data analysis to recommend relevant questions and guide the user to potential areas of insight;
• Conversational data exploration, which allows users to search for an insight without losing the context of their previous question; and
• Guided calculation creation to help users parse through information from a longer string field.

“Every employee, in every function, must develop fundamental data skills to be successful in the modern enterprise,” said Ryan Aytay, CEO of Tableau, in a statement. “Einstein Copilot for Tableau streamlines that skill development, helping anyone become experts at understanding data, and enables everyone in the business to surface insights more quickly with trusted AI. Now everyone’s a data expert!”

News Flashback

As organizations in every industry search for more efficient processes and better decision-making tools, they’re asking their teams to use new tools that leverage AI. With that in mind, Salesforce recently enhanced its Service Cloud offering with new AI capabilities that include:

Einstein Conversation Mining

Conversation mining is designed to aggregate and analyze conversation data to help users understand the common reasons customers reach out across voice, messaging and third-party apps.

Generative Knowledge Creation; Knowledge-Powered AI & Voice

While tracking conversations, one of the new capabilities seeks to automatically generate new knowledge articles based on the data from closed customer conversations and cases. Once a new article is created, it can be reviewed, edited and posted to a company’s internal knowledge base.

Generative AI Survey Summarization

Finally, supervisors can use generative AI to help identify and sort trends and root causes of low customer satisfaction scores in a dashboard or report. From there, the technology seeks to enable agents to proactively follow up with personalized communications that address the issue(s).

The post Salesforce Releases Beta Version Of Einstein Copilot For Tableau appeared first on Demand Gen Report.

Gong

Evans brings more than 25 years of enterprise revenue and go-to-market (GTM) experience to Gong.  Previously, he led global sales at Qualtrics before and after its multi-billion-dollar acquisition by SAP, helping grow the experience management company from a single product to a market-leading enterprise platform. Prior to Qualtrics, Evans served as interim CEO and president at MX, where he helped accelerate company’s growth, double revenue and scale its sales and GTM teams. Evans was most recently CRO of Talkdesk, a global cloud center leader for modern customer service.

“Gong’s AI-powered platform is transforming revenue teams’ most critical workflows to increase team productivity, improve decision-making and win more deals,” said Gong CEO and Co-founder Amit Bendov in a statement. “Shane’s proven track record of leading enterprise sales, cross-product and platform strategies and international expansion is a perfect fit for Gong as we expand our market leadership.”

The post Gong Names Shane Evans As CRO appeared first on Demand Gen Report.

By tracking the digital engagement of accounts both on and off the website with a 360-degree view of buyer engagement, Channel99 monitors “view-through” to reveal the patterns that lead to deals and bring more transparency across marketing channels. The pixel is also privacy-friendly and free of cookies or other personal tracking mechanisms.

“It’s incredibly frustrating for advertisers, marketers and agencies to invest so much time and money into a multitude of programs yet have so little proof to show that it is working,” said Chris Golec, Founder & CEO of Channel99, in a statement. “Our new pixel technology was built for B2B and will finally bring the transparency, uniform KPIs and attribution the industry needs.”

The post Channel99 Debuts Verification Pixel To Create More Campaign Transparency appeared first on Demand Gen Report.

The AI will suggest a reply for the sales rep to use based on their company’s website content and marketing materials, the context of that specific conversation and GPT. Sales will have the option to customize the suggested reply before sending or dismiss it and generate a new suggested reply. Additional features that will be available within the Drift GPT integration later this year include:

• Automated content creation and ongoing optimization of playbooks;
• Automated onboarding and AI topic training; and
• The ability to personalize sales outreach and prioritize target accounts.

“The buzz around ChatGPT, and the widespread experimentation that followed, has only underscored that conversation-based AI is paving the way of the future,” said Matt Tippets, SVP at Drift, in a statement. “With Drift’s ability to use Conversational AI to contextualize responses that augment the efforts of human teams, we’ve created a feature that helps sales reps of all experience levels be more productive, particularly relevant now with pressure on during a more difficult economic climate.”

The post Drift Introduces GPT Integration To Advance AI For B2B Practitioners appeared first on Demand Gen Report.

Customers of G2 and Clearbit can now access all their relevant G2 buyer intent signals directly in Clearbit. By using Clearbit’s Audience Builder with G2 signals, alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline by:

• Identifying best-fit companies researching solutions on G2 and using Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach;
• Layering G2’s signals and buyer intent score with Clearbit’s company data to score and prioritize new leads or open opportunities; and
• Knowing when customers up for renewal are viewing alternatives or comparing to other product pages on G2.

“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO of Clearbit, in a statement. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel, and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”

The post Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture appeared first on Demand Gen Report.

Intentsify

Vikram holds a Master of Technology Management degree from Columbia University and a Bachelor of Engineering degree from the University of Pune (India). He brings more than two decades of experience in advertising and marketing technology, having served in leadership positions at MediaMath, Dun & Bradstreet, Merkle, Yahoo!, Microsoft and more.

“I am excited to join Intentsify at such a pivotal time for the organization,” said Vikram in a statement. “The macroeconomic conditions around us, together with industry trends, are making it even more necessary for B2B companies to be maniacally efficient in their revenue acceleration efforts — and the fundamental elements at Intentsify are perfect for helping them. I look forward to bringing the vision of [Intentsify CEO] Marc Laplante and his co-founding team to life and delivering winning solutions for our customers and ourselves.”

The post Intentsify Appoints New Chief Product Officer & General Manager, Digital appeared first on Demand Gen Report.

To help the 67% of B2B software vendors who engage target accounts at the wrong time, these new integrations will allow the four partner companies to assimilate G2’s buyer intent data directly into their ABM platforms. The userbases can use the intent data to identify where accounts are in their journeys, find key accounts in their target account lists (TALs) that are displaying intent and engage active accounts accordingly.

By building bridges between multiple ABM platforms, G2 hopes that marketers can enhance their ABM programs with more efficient workflows and better target and engage their key accounts.

“Software buying cycles are getting shorter — 85% of all buying decisions are made in under six months, including 82% of decisions at enterprise organizations,” said Mike Weir, Chief Revenue Officer at G2, in a statement. “This is a stark contrast to years of research saying enterprise buying takes 12+ months. This makes ABM absolutely critical for many software sellers. With G2 buyer intent integrations, ABM strategies are turbocharged by first-party data, giving marketing professionals the ability to deliver targeted, personalized campaigns like never before.”

The post G2 Announces New Integrations With 4 ABM Platforms appeared first on Demand Gen Report.

Plannuh will use the additional capital to accelerate the development of new automated planning and budgeting workflows to help users better plan and measure the ROI of marketing programs. The capital will also help the company integrate new AI forecasting and recommendations technology into its platform for greater data insights.

This announcement follows the launch of Plannuh’s Marketing Plan Builder, a platform that provides its users with best practices in marketing to help build stronger marketing strategies. Plannuh’s new funding will allow the company to expand the platform’s capabilities and build new potential solutions for its customer base.

“We have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing agenda as a strategic advantage,” said Peter Mahoney, Founder and CEO of Plannuh, in a statement. “The investment from Ripple Ventures, and our long-time investors Glasswing and Gradient, will allow us to further accelerate customer acquisition and continue to enhance our product platform, with particular focus on additional integrations and automation.”

The post Plannuh Raises $4.1M To Expand Product Offerings appeared first on Demand Gen Report.

Back-Of-The-Box Details

Sugar Market is an all-in-one marketing automation solution that provides users with a curated set of email marketing, social media and ad management tools, enabling users to build stronger digital campaigns that drive buyer engagement. These capabilities can help users automate campaign creation with landing page templates, interactive dashboards and SEO audits in social media and email channels.

The solution also uses SugarCRM’s SugarPredict platform to provide users with AI-driven insights into lead scoring and helps nurture campaigns to help maximize productivity and increase engagement. Sugar Market also allows users to integrate their CRM for deeper insights into buyer’s journeys and survey and event ROI reporting.

Who It’s For

The Sugar Market solution is designed for mid-market and enterprise companies looking to automate campaign creation, improve marketing KPIs and increase campaign personalization.

What Makes It Special

Sugar Market utilizes SugarPredict’s data-fueled AI to help users qualify and prioritize leads. It also is designed to build personalized campaigns that drive engagement with key buyers that match the user’s ICP and shows intent.

Contact

SugarCRM
10050 N Wolfe Road, SW2-130
Cupertino, CA 95014
 +1 (877) 842-7276

The post SugarCRM’s Sugar Market Provides Campaign Builder Tools & Data Insights To Enhance Campaign Engagement appeared first on Demand Gen Report.