Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company for employee advocacy and social selling.
Influitive’s advocate-based system is designed to provide users with the ability to create personalized journeys for customers, employees and partners, resulting in greater engagement and fostering of deeper relationships and brand loyalty. Founded in 2013, PostBeyond is designed to help professionals share relevant content with their social networks to reach, engage and influence buyers and employees.
“Influitive has seen an increasing demand from our customers for employee advocacy and engagement solutions,” said Dan McCall, CEO at Influitive, in a statement. “While our platform handles these use cases today, the ability to acquire a market leader accelerates our product and growth initiatives and will benefit our combined base of customers.”
