Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief Revenue Officer (CRO). He will work to support the company’s mission to “define and lead the sales and marketing industry with a new class of SaaS solutions purpose-built for today’s complex, data-driven business needs,” according to Validity.
Specifically, Lundal will oversee the sales, marketing and account management teams to rally around a shared sales process and go-to-market playbook. He joins Validity with more than 20 years of experience at companies such as Oracle and Experian Marketing.
“I’m excited to join Validity and apply my experience to develop an unrivaled go-to-market function and team that consistently delivers positive experiences and powerful industry solutions to our customers and prospects,” said Lundal in a statement. “Validity has built the most powerful data management solution and the highest value email deliverability solutions. These solutions solve major issues for sales leaders and marketers and are required more than ever in today’s environment.”
