MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success” on Nov. 11, 2021. The virtual summit will bring together industry analysts, researchers and the enterprise marketing community to discuss the challenges and requirements of enterprise ABM.
Joined by executives and experts from Google, AMD, Infinite Blue, Demand Metric, Forrester Research and more, the event will explore:
- New ways to coordinate insights and actions across teams, platforms, channels and prospects worldwide;
- Measurement best practices to help gauge the true impact of ABM programs;
- Visions, successes and predictions on the future of enterprise ABM; and
- A preview of the new MRP Prelytix ABM platform designed to advance enterprise administration and collaboration, data management, intelligent insights, omnichannel orchestration and revenue-based metrics for global buyer engagement.
“MRP is thrilled to offer this unique event for the global B2B marketing community,” said Pierre Custeau, CTO of MRP, in a statement. “In today’s B2B world, it’s all about making meaningful connections that last. We’ll highlight industry trends seen across intent data, privacy, predictive analytics, customer experience, orchestration, measurement and so much more. All enterprise marketers are welcome to join the discussion with speakers from across the globe as we separate theory from truth and chart a course to ABM maturity and performance.”
