Research
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…
Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of…
Navigating The Attention Economy Via Snack-able & Shareable Content
The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives…
Channel/Partner Marketing Benchmark Survey
Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…
2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data
Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…
2024 Database Strategies & Contact Acquisition Benchmark Survey
Refining Focus On First-Party Data Collection & Enhancing Data Actionability Data is the backbone of…
2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches
Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside…
B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality
Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…
2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision
The B2B world is operating in a bleak reality: Everyone’s budget got ripped up due…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue
Facing an economy that may or may not have dodged a recession bullet, channel ecosystem…
2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation
There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech…
