Reports
Leveraging Tech & Tapping Into Experiential On-Site Event Marketing To Facilitate Year-Round Engagement
In-person events are so back: With 65% of consumers indicating that they better understand a…
The Search Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but there’s a new way…
The B2B Playbook For Sales & Marketing Alignment
Sales and marketing go together like oil and vinegar — or like cats and dogs.…
Unifying Brand & Demand Initiatives In Digital Advertising For Cohesive Marketing Measurement & Attribution
“What’s Working In Marketing Measurement & Attribution In 2024” There are several hurdles B2B organizations…
What’s Working In Demand Generation In 2024
Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…
2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech
The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…
What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech
In an era where personalized content and brand differentiation are critical, corporate gifting remains a…
2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech
When thinking back to 2023, some words that come to mind are volatile, rocky and…
What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content
The great irony of personalization is that once a tactic becomes widespread, the novelty of…
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources
More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…
What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization
Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…
State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration
Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…
