Tactical Guides
What’s Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices
By 2026, Gartner forecasts that 65% of B2B sales organizations will transition from intuition-based decision…
What’s Working In Personalization? The Power Of Customizing Engagements
We’ve all gotten the “Hi [NAME]” email that masquerades as personalization. But there is more to…
What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences
In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers…
What’s Working In Account-Based Marketing: B2B’s Evolution To ABX
Is ABX the new ABM? Account-based experience (ABX) is poised as the next evolution of…
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies
Converting B2B prospects into buyers is often a complicated, lengthy process. This is especially true…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification
In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…
What’s Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data
Social media marketing and selling is deceptively easy — while it doesn’t take much to fire…
What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data
As B2B buyers’ expectations for digital experiences continues to rise, so will the bar for…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
What’s Working In Marketing Measurement? Less Messy Data, More Marketing & Sales Alignment
Marketing teams face increased pressure to measure the impact of their initiatives and prove their…
