Cracking the code of the B2B buyer experience is no small feat, but it’s a game-changer in today’s business landscape. To help practitioners start the journey toward unparalleled customer understanding, Matt Tippets, Drift’s SVP of Product, will team up with Kerry Cunningham, Thought Leader and Analyst at 6sense, to journey through B2B buyers’ minds from the first spark of interest to the final nod of agreement.

Throughout this webinar, the pair will leverage hard-hitting data from the Drift Conversation Trends Report and the 6sense Buyer Experience Report to unearth:

• The common threads that weave the complex B2B buying experience together;

• How to merge theory with practice; and

• Practical nuggets that can revolutionize the B2B buyer experience.

Kerry Cunningham
6sense

Matt Tippets
Drift

Kelly Lindenau
Demand Gen Report

Aired: November 30, 2023 @ 2 PM ET / 11 AM PT

Junk leads have been a thorn in the side of marketers and sellers since the beginning of time, but now we can finally do something about it. Join Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, and Amy Holtzman, CMO at CHEQ, as they discuss the tangible impact these leads can have across an entire go-to-market function and highlight strategies to reduce (and even eliminate) junk leads from your funnel.

Throughout this webinar, the pair will cover:

• Common misconceptions about junk leads;
• Real-life examples of how junk leads impact strategic business objectives; and
• How to gain internal buy-in to tackle the junk lead problem at scale.

Craig Rosenberg
Scale Venture Partners

 

Amy Holtzman
CHEQ

 

Kelly Lindenau
Demand Gen Report

Aired: October 19, 2023 @ 2 PM ET / 11 AM PT

Marketers are currently faced with the challenge of achieving more with fewer resources and smaller teams. So, what are the best practices to succeed? Join Jodi Cerretani, VP of Revenue Marketing, to discuss market trends and leverage ABM plays to maximize your efficiency and ROI.

In this session, you will learn how to:

• Modify scaled targeting to reach a larger audience with more efficiency;
• Leverage automation capabilities with tools you already use;
• Use a signal-based approach to identify best-fit in-market accounts; and
• Retain customers you already have to increase your annual revenue.

 

Jodi Cerretani
RollWorks

 

Klaudia Tirico
Demand Gen Report

Aired On: August 17, 2023 @ 2 PM ET / 11 AM PT

What’s one thing Trekkies and B2B marketers have in common? They both love data. And while marketers don’t need to know deep-cut trivia on the USS Enterprise’s favorite android, they certainly want stone cold stats and insights on B2B marketing. Here’s a freebie: 90% of B2B buyers will always go with who they already know. So, what’s the best way to become one of those brands “they already know?” By boldly going where few B2B marketers have gone before: Connected TV.

Join MNTN for a webinar, where we’ll take you through data-backed, first-party insights from ourselves (and our clients) that show why Connected TV is the demand gen machine every B2B marketer needs in their mix. We’ll dive into real-world examples on how CTV’s key features — like precision audience targeting and attribution — can get fully measurable B2B ads in front of the right buyers. We’ll also discuss why placing Connected TV at the anchor point of your omnichannel strategies can help accelerate all your B2B marketing efforts so they, you know, live long and prosper.

 

Alexa Guttroff
MNTN

 

Klaudia Tirico
Demand Gen Report

Aired On: September 6, 2023 @ 2 PM ET / 11 AM PT

Join us for an electrifying webinar hosted by industry experts Jay Baer and Justin Keller. This session, titled “AI In The Fast Lane”, is aimed at all forward-thinking marketers looking to rev up their strategies, exceed customer expectations and confidently navigate the fast-paced world of marketing.

Jay and Justin will delve into the myriad benefits of leveraging AI in your everyday marketing efforts. They’ll share insights on how AI can help you move faster, make more informed decisions and lead with confidence in an ever-evolving digital landscape. A significant highlight will be the role of AI in creating a superior buying experience through speed — a crucial factor in exceeding customer expectations in today’s fast-paced market.

The webinar will cover topics such as:

• Understanding the role and impact of AI in contemporary marketing;
• Mastering speed-to-lead strategies empowered by AI for improved customer experiences;
• Real-life examples showcasing successful AI implementation in enhancing buying experiences; and
• Practical tips on integrating AI into your current marketing efforts to exceed customer expectations.

Whether you’re an AI novice or a seasoned professional, this webinar promises to equip you with the knowledge and tools you need to harness the power of AI, accelerate your marketing efforts and stay ahead of the curve.

Fasten your seatbelts and get ready to speed into the fast lane of marketing with AI. Register today and gear up to turbocharge your marketing strategies while creating a better buying experience for your customers!

 

Jay Baer
Jay Baer | Keynote Speaker

 

Justin Keller
Drift

 

Kelly Lindenau
Demand Gen Report

Aired On: June 22, 2023 @ 2 PM ET / 11 AM PT

Featuring Justin Keller, VP of Revenue Marketing at Drift, and Latanè Conant, CMO at 6sense, “Mastering The Trifecta: AI, Marketing & Sales” will help you revolutionize your revenue generation strategy. These two marketing superstars will share their insider tips and tricks for leveraging AI in everything, whether it’s personalizing interactions or using predictive analytics to identify high-quality leads.

During this webcast, you’ll learn:

• How AI can play a role in B2B marketing and sales;
• How to align AI to your sales processes;
• The impact of AI on the buyers’ journey; and
• The future of AI in B2B marketing and sales.

So, what are you waiting for? Sign up now and be one step closer to a smarter and more cohesive approach to revenue generation.

 

Latané Conant
6sense

 

Justin Keller
Drift

 

Kelly Lindenau
Demand Gen Report

Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT

Without the right insights, understanding buying behavior, anticipating market needs and knowing what will resonate with audiences (before investing precious resources) can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the economic downturn, tracking customer sentiment and behavior is more challenging today — and more vital. To be successful in 2023, marketers will need to be able to have access to agile insights that empower and incite meaningful action.

Join this session with Momentive, the maker of SurveyMonkey, about leaning in and listening to your customers, and marketing to better serve them, while making the most of resources and proving ROI.

You’ll learn:

• Approaches for leveraging insights and feedback that’ll help you better understand targeted audiences, know what will resonate with customers before launching new ideas, and elevate your brand with winning campaigns; and
• The strategies marketing teams at ClickUp, Brex and Allbirds are using to leverage insights that fuel their marketing and drive growth.

 

Stephanie Pye
Momentive

 

Kelly Lindenau
Demand Gen Report