White Papers
The Human Touch: Achieve Humanization In A Digital Marketing World
We’re all looking to create a lasting impression to stand out loud and clear above…
Building Better Customer Relationships By Using Incentives
The way we reach and market to our customers and prospects has changed. As in-person…
The B2B Practitioner’s Guide To Data-Fueled Marketing
For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. In today’s…
How To Build An Enterprise Marketing Strategy With B2B Intent Data
For the better part of a decade, data-driven observations of customer behavior have relied heavily…
The Customer Journey Handbook
Delivering an outstanding experience at every stage of the customer journey is the key to…
Checklist For Choosing A Partner Portal To Accelerate Your Channel Program
Between achieving channel key performance indicators (KPIs) and company revenue growth, the right partner portal…
A Guide To The New Era Of Agile Marketing Planning
This spring was a wake-up call to all marketers that the traditional planning process isn’t…
The 10 Best Ways To Boost Revenue From Your Website
Traditionally, websites have played the role of an online brochure — showcasing generic information about…
The Quickstart Guide To Applying Intent Data At The Individual Level
Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers…
The Comprehensive Survival Guide On Lead Scoring
Lead scoring provides data-driven guidance that empowers sales teams to prioritize their resources and maximize…
The Comprehensive Survival Guide For Lead Routing And Account Assignment
Almost every company has the need to route leads and assign accounts to sales reps…
What Today’s Marketers Are Focused On In 2020
Today’s marketers have a lot on their minds. They’re looking at every channel, every avenue…
