In recent years, more B2B practitioners are turning to Connected TV (CTV) to engage audiences in a more personal, relatable way. By connecting directly with prospects via television screens, marketers can curate highly targeted audiences and craft engaging videos that encourage viewers to take action.

With B2B marketers increasing their 2023 advertising budgets by nearly 10%, this iPaper will highlight the power and benefits of CTV advertising and why it’s a worthwhile inclusion for any brand looking to raise awareness without sacrificing measurable performance. You’ll discover:

• Real-world examples of how successful B2B marketers are leveraging CTV to generate measureable results;

• Why CTV advertising is a key function to building audiences; and

• How CTV enables marketers to better analyze their advertising campaigns.

At the B2B Marketing Exchange, attendees stumbled upon a cache of content treasure — The 2023 Killer Content Awards (KCAs). The KCAs were designed to spotlight the marketers who pushed the limits of their creativity and set up the most engaging and successful camp(aigns) throughout the year. The #B2BMX team hiked more than 100 nomination trails to determine the 2023 winners, so grab your carabiners and stock up on water to join us as we ascend the scenic Mt. Killer Content.

Interactive content is powerful — it’s eye-catching, engaging and, let’s be honest, looks infinitely cooler than some flat PDF. It’s also preferred by nearly everyone over traditional static content, including 91% of B2B buyers. That’s right: Nine out of 10 B2B buyers prefer interactive.

Yet, with endless options for content creation and optimization, organizations often struggle to identify what works best. How can they better understand what works (and what doesn’t) without enduring a long, expensive series of trial and error?

This guide cuts to the chase and walks you through the fundamentals of interactive content creation. From design to analysis, its goal is to shed light on the process and help bridge the gap between marketers who know interactive content is important and those who are delivering content that way. Specifically, this guide will discuss:

• How interactive content positively impacts marketers’ bottom lines;
• The most effective ways to customize content;
• How to best analyze engagement; and
• What to look for when selecting a successful interactive content platform.

Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution. Even amid uncertainty, teams rallied around new ideas and made innovation a reality. Learn how this year’s Killer Content Award (KCA) winners smashed their goals and reached the top of their industry scoreboards.

Check out the 2021 class of KCA winners and their award-winning campaignsin this report!

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The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules are being rewritten to adjust to changing world events. As such, an account-based model has never been more important, as B2B marketers look for ways to align their messaging with not only the current intent of buyers, but their plans for the future.

This iPaper will provide actionable tips and best practices on how modern ABM practitioners across teams can drive revenue success together through account-based advertising, personalization and the use of intent data.

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The notion of combining sales, marketing and customer success around common goals has been an ongoing discussion within the B2B community. Many organizations, as well as industry experts and analysts, now believe they need Revenue Operations (Revenue Ops) to grow their businesses and deliver a seamless experience throughout the customer lifecycle.

As of 2019, many companies have created Revenue Ops departments, and the title “Director of Revenue Operations” surpassed “Director of Sales Operations” on LinkedIn by 68%, according to SiriusDecisions.

This iPaper will uncover trends, tips and best practices to fuel Revenue Ops teams for success, including:

• Key areas of focus for modern Revenue Ops teams, such as alignment across the organization, effective enablement and unified data;
• The biggest impact on the future of B2B Revenue Ops; and
• Tools and tactics utilized by best-in-class Revenue Ops teams.

Can your target accounts really tell the difference between your voice and the voice of a competitor? If you want to stand out in a room full of your competitors, you want your brand to be the loudest, best-sounding voice in the room.

Now is the time to stand out. And with ABM, delivering a harmonic sound that indicates you own the airwaves for the accounts that matter is achievable!

This report explores the proven channels and best practices that will help your brand stand out and wow your top ABM targets. It also covers:

• How account-based advertising fits into an ABM strategy;
• The most effective advertising channels today and why they are better together; and
• What to avoid with your account-based advertising.

Check out the iPaper now!