A key part of ChannelMix’s offerings include a Marketing Impact Modeling (MIM) platform, which reportedly accesses real-time granular data to generate actionable and timely recommendations for improving marketing performance, leads and revenue. InMarket plans to combine MIM with its Lift Conversion Index multi-touch attribution solution to help marketers unlock access to real-time optimization, long-term strategic planning, advanced AI capabilities and privacy-first and compliant data integration capabilities.

“We are excited to bring ChannelMix’s pioneering, next-generation solutions to InMarket’s clients,” said Todd Morris, CEO of InMarket, in a statement. “In an era where data and real-time decision making is paramount for marketing efficiency and effectiveness, the integration of ChannelMix’s sophisticated analytics with InMarket’s industry-leading, real-time marketing and measurement capabilities will empower our clients to make more informed, data-driven decisions. This acquisition reinforces our commitment to providing the most comprehensive and effective marketing solutions on the market.”

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