Industry Events - Demand Gen Report

Masters of B2B Marketing 2024

Mike Santos — Thu, 07 Mar 2024 17:35:41 +0000

Innovate. Integrate. Elevate.

As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference, June 12–14 in Naples, Fla., explores and celebrates not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.

From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference is a compass guiding you through the ongoing transformation of B2B marketing. Join us as this year’s speakers uncover breakthrough strategies, discuss the marketing/sales/C-suite relationship, unveil insights from a groundbreaking marketing measurement study, and more.

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Forrester B2B Summit 2024

Mike Santos — Thu, 07 Mar 2024 17:29:08 +0000

Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.

The post Forrester B2B Summit 2024 appeared first on Demand Gen Report.

Adobe Summit 2024

Mike Santos — Thu, 07 Mar 2024 17:19:26 +0000

Join us in Las Vegas to learn from top brands, connect with peers and other industry leaders, and discover the latest skills, tools, and trends to shape your strategy and grow your business.

Nothing compares to connecting in person at Summit.

Take advantage of all the opportunities to expand your network at the Welcome Reception and Community Mixer in the Community Pavilion. Plus, don’t miss Summit Bash featuring DJ DIESEL at AREA15 — the hit immersive entertainment destination.