Podcasts - Demand Gen Report

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

Brian Anderson — Tue, 16 Oct 2018 04:00:00 +0000

Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of the key traits and themes found in the research when comparing leading GDPR-compliant companies versus laggards.

Click here to see the full research report published by the CMO Council on the topic.

Listen to the full podcast:

The post Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses appeared first on Demand Gen Report.

Podcast: Pipeline Measurement In The Age Of AI

Brian Anderson — Mon, 08 Oct 2018 21:55:00 +0000

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.

Listen to the full podcast to hear more:

The post Podcast: Pipeline Measurement In The Age Of AI appeared first on Demand Gen Report.

Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers

Brian Anderson — Mon, 01 Oct 2018 13:40:09 +0000

In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology, data and processes in their own businesses.

To check out our coverage of the B2B Game Changers Revenue Marketers Spotlight Awards, click here.

Listen to the full podcast to hear more:

The post Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers appeared first on Demand Gen Report.

Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems

Brian Anderson — Fri, 21 Sep 2018 18:07:00 +0000

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog.

During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to continue evolving to meet the needs of tech adopters in the space.

Listen to the full podcast to hear more of Scott’s insights:

The post Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems appeared first on Demand Gen Report.

Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success

Elise Schoening — Fri, 14 Sep 2018 17:07:00 +0000

In an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly.

Listen to the full podcast to hear more of Anne’s insights:

The post Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success appeared first on Demand Gen Report.

Podcast: Jay Baer Discusses Content Marketing Challenges, Importance Of Relevant Messaging, Alignment

Klaudia Tirico — Mon, 10 Sep 2018 14:02:20 +0000

During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers.

“Every marketer in the world tells themselves the same lie: that our audience is just too busy. They’re too busy to read the blog, they’re too busy to tune into the webinar, they’re too busy to watch the video, they’re too busy to come to the conferences,” said Baer. “It’s not true. It’s not about time. When a prospect tells you that they are ‘too busy,’ what they really mean — but will not say — is that what you have offered them is not relevant enough.”

Listen to the full podcast to hear more of Baer’s insights:

The post Podcast: Jay Baer Discusses Content Marketing Challenges, Importance Of Relevant Messaging, Alignment appeared first on Demand Gen Report.

Podcast: Exclusive Interview: Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

Demand Gen Report Team — Tue, 04 Sep 2018 18:25:00 +0000

In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses and turn the email channel back into a two-way conversation.

Listen To The Podcast:

The post Podcast: Exclusive Interview: Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition appeared first on Demand Gen Report.

Podcast: Environment, Structure & Engagement: Uberflip Exec Shares Key Steps For Disney-Like Content Experiences

Demand Gen Report Team — Thu, 23 Aug 2018 04:00:00 +0000

In a quick-hitting conversation on the show floor at Conex 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content experience. They also discuss the challenges limiting marketers’ abilities to create great content experiences, as well as what the “infinite scroll” can do to further enhance how buyers experience a brand.

Listen To The Podcast:

The post Podcast: Environment, Structure & Engagement: Uberflip Exec Shares Key Steps For Disney-Like Content Experiences appeared first on Demand Gen Report.

Podcast: Taking A TEAM Approach To ABM: Terminus CEO Discusses Growth Of Account-Based Tech At #FlipMyFunnel

Demand Gen Report Team — Fri, 17 Aug 2018 20:52:00 +0000

In a conversation on the show floor at #FlipMyFunnel in Boston last week, Demand Gen Report’s Brian Anderson sat down with Terminus CEO Eric Spett to discuss the latest updates to the company’s account-based platform and how aims to become a command center for end-to-end account-based strategies. Other topics covered include the current competitive landscape for account-based marketing and sales technologies as well as how the partner landscape will evolve with the current growth of account-based platforms.

Listen To The Podcast:

The post Podcast: Taking A TEAM Approach To ABM: Terminus CEO Discusses Growth Of Account-Based Tech At #FlipMyFunnel appeared first on Demand Gen Report.

Podcast: Rethinking Webinars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World ‘18

Demand Gen Report Team — Mon, 12 Mar 2018 19:17:18 +0000

In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past.

They also shared:

Key takeaways from the event,
Models for talk-show style presentations, and
What the future looks like for webinars as a content format.

Listen To The Podcast:

The post Podcast: Rethinking Webinars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World ‘18 appeared first on Demand Gen Report.