Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…
Feature August 7
Latest In: content marketing
#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
The Intersection Of AI & ABM: Transforming B2B Content Syndication
In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in…
Demanding Views December 12
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…
Blog October 25
Responsive Extends AI Capabilities Within Strategic Response Management Platform
Responsive (formerly RFPIO), a provider of strategic response management software, unveiled enhanced AI product capabilities at its Responsive…
Industry News October 20
Pixis Secures $85M In Series C1 Funding
Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings…
Financial News September 25
Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…
Blog September 20
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…
Blog September 12
Sequel.io Debuts ‘1 Click’ CMS Integration
Sequel.io, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event…
Industry News September 7
Acquia DAM Bolsters Search, Share & Analytics Capabilities
Acquia, a digital experience platform, enhanced its digital asset management platform, Widen, and changed the name to Acquia…
Industry News August 21
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Cohora Aims To Fuel Customer Interactions With User-Generated Content
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…
Solution Spotlight July 18
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