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Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…

Feature August 7
#B2BMX B2B Marketing Exchange Content content marketing Content Strategies personalization targeting
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#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…

Industry News February 29
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The Intersection Of AI & ABM: Transforming B2B Content Syndication

The Intersection Of AI & ABM: Transforming B2B Content Syndication

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in…

Demanding Views December 12
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3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023

Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…

Blog October 25
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Responsive Extends AI Capabilities Within Strategic Response Management Platform

Responsive (formerly RFPIO), a provider of strategic response management software, unveiled enhanced AI product capabilities at its Responsive…

Industry News October 20
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Pixis Secures $85M In Series C1 Funding

Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings…

Financial News September 25
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Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey

Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…

Blog September 20
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Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy

As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…

Blog September 12
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Sequel.io Debuts ‘1 Click’ CMS Integration

Sequel.io, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event…

Industry News September 7
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Acquia DAM Bolsters Search, Share & Analytics Capabilities

Acquia DAM Bolsters Search, Share & Analytics Capabilities

Acquia, a digital experience platform, enhanced its digital asset management platform, Widen, and changed the name to Acquia…

Industry News August 21
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Come On B2B, Let's Go Party! 4 Lessons From ‘Barbie’

Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’

The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…

Blog July 18
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Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…

Solution Spotlight July 18
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