Demand Gen Report

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...

DGR286 2024 State Of AccountBasedStrategies 042024 LP Header

Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

DGR283 2024 Navigating Attention Economy 042524 LP Header

Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

"State Of" Guides

Latest Posts

Business vector illustration. The sales team works around the clock.

95% Of Sales Reps Missing Quotas; Despite Leaders’ Confidence In Coaching: New Research

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released…

Industry News July 30

Discuss the concept of open banking and its impact on fostering innovation, competition, and collaboration within the financial services industry, enabling secure data sharing and interoperability between banks, fintech, and third party developers

Google Reverses Plan To Phase Out Third-Party Cookies

Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the company plans to prioritize user control and privacy over a complete…

Industry News July 30

Investor analyzing stock market report and financial dashboard with business intelligence , with key performance indicatorsBusiness team meeting.

TechTarget Launches New Market Intelligence Offering

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market…

Industry News July 29