Demand Gen Report
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...
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The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners
While I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics and potential that ultimately boil down to a forward-looking, “AI will be mission critical!”…
Industry News June 18
How B2B Can Use Sonic Branding To Drive Digital Engagement
Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have…
Demanding Views June 14
Movable Ink Adds 3 New Features To AI-Native Personalization Solution
Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions…
Industry News June 13
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