In-person events are so back: With 65% of consumers indicating that they better understand a product or service when they experience it through a live event, B2B practitioners are focused on prioritizing attendee engagement and facilitating networking opportunities. As event organizers work to provide attendees with tailored experiences, they’re analyzing and leveraging event data to curate bespoke agendas and foster meaningful connections among attendees
Successful in-person event organization hinges on personalization, and marketers that carefully curate their events with attendees top-of-mind can meet contemporary demands and create compelling, memorable experiences for their audience. To dive deeper into what’s currently working with in-person events, this special report will discuss:
- Buyers’ shift in preferences toward more interactive experiences and how event organizers can craft on-site experiences to better meet attendees’ interests;
- The role of event data in informing what topics and formats are resonating with audiences;
- Tips and tricks for catering to a wider audience by offering individualized event experiences; and
- The power of offering on-demand content post-event to extend brand engagement.
