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Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized…
Blog August 20
Leveraging Tech & Tapping Into Experiential On-Site Event Marketing To Facilitate Year-Round Engagement
In-person events are so back: With 65% of consumers indicating that they better understand a product or service…
August 20
Contentful Set To Acquire Ninetailed To Enhance Personalization
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation…
Industry News August 20
Navigating The B2B Boardroom: CFO Insights For CMO Impact
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs…
Demanding Views August 20
The Search Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but there’s a new way to generate demand:…
August 19
The B2B Playbook For Sales & Marketing Alignment
Sales and marketing go together like oil and vinegar — or like cats and dogs. But no matter…
August 14
AnswerRocket & Kantar Join Forces To Accelerate Data Analysis With Gen AI
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM)…
Industry News August 13
Outreach Introduces New Features Designed To Boost Customer Retention & Expansion
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams…
Industry News August 13
7 Misconceptions About Email A/B Testing
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years,…
Demanding Views August 12
Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM)…
Industry News August 8
Winning Together: Aligning Sales & Marketing
When sales and marketing clash, your bottom line takes a beating. Misalignment isn’t just an annoyance – it’s…
August 7
InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform,…
Industry News August 7
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