Winning Together: Aligning Sales & Marketing

September 04, 2024 •2PM ET
DGR Demandbase Web 082024 feature3

When sales and marketing clash, your bottom line takes a beating. Misalignment isn’t just an annoyance – it’s a profit killer. With 60% of practitioners reporting financial hits from this misalignment, it’s time to get serious about a unified revenue playbook.

Join us for a discussion led by experts from Demandbase on how to sync your sales and marketing teams for maximum impact. We’ll dive into:

  • Establishing shared metrics and KPIs to keep both teams laser-focused on revenue.
  • Leveraging customer data to guide smart, revenue-boosting decisions.
  • Kickstarting alignment and maintaining it throughout the buyer’s journey.
  • Centralizing data within a unified tech stack accessible to all teams.

End the tug-of-war and turn misalignment into productivity. This is your chance to transform chaos into a revenue-driving machine. Don’t miss it!

Speakers

Kelly Hopping

Kelly Hopping

Demandbase

Sara Williams

Sara Williams

Demandbase

Kelly Lindenau

Kelly Lindenau

Demand Gen Report

Register Now!

Sponsored By

Webinar Sponsor
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series