Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content To Connect With Key Prospects” at #B2BMX, a case study with Trimble Construction.
Emerald Studio — formerly known as Content4Demand (C4D) — is leveraging C4D’s senior strategists to take content creation to another level. As a full-service agency, Emerald Studio harnesses the collective expertise of hundreds of journalists, influencers and subject-matter experts from Emerald’s rich portfolio of 142 events and 17 media properties. With limitless access to deep expertise and engaged communities across industries, the agency is helping brands create, connect and convert like never before.
“Our team has been crafting compelling stories and building engaging content for top brands in tech, financial services, healthcare and beyond for fourteen years,” said Alexis Carroll Cline, Director of Content Strategy for Emerald Studio, in a statement. “Now Emerald is enabling us to broaden our reach and deliver even more value for our clients.”
