Latest In: Industry News

Contentful Ninetailed
Business people shake hands while signing a business agreement

Contentful Set To Acquire Ninetailed To Enhance Personalization

Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation…

Industry News August 20
AnswerRocket Kantar
Diagrams and graphs on virtual screen. Business strategy, data analysis technology and financial growth concept.

AnswerRocket & Kantar Join Forces To Accelerate Data Analysis With Gen AI 

AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM)…

Industry News August 13
Outreach
Concept of customer focus and customer relation management (CRM), represented by a yellow human icon inside a magnifying glass among white icons

Outreach Introduces New Features Designed To Boost Customer Retention & Expansion

Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams…

Industry News August 13
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Tiga
girl doing some research on pc with tiga homescreen

Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM)…

Industry News August 8
ChannelMix InMarket
Business agreement with handshake; multiple exposure

InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform,…

Industry News August 7
content marketing
three medals (gold,silver,bronze) on pastel background.concept o

Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…

Feature August 7
Forrester
Budget planning and financial management business concept. Modern vector illustration of people improving business performance

Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…

Industry News August 6
6sense ON24
partnership and integration concept

ON24 & 6sense Team Up To Help Create More Personalized CX

ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that…

Industry News August 1
Sybill
Finance and money technology background concept of business prosperity and asset management . Creative graphic show economy and financial growth

Sybill Secures $11M In Series A Funding To Expand AI Assistant

Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to…

Industry News July 31
Business vector illustration. The sales team works around the clock.

95% Of Sales Reps Missing Quotas; Despite Leaders’ Confidence In Coaching: New Research

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21…

Industry News July 30
Google
Discuss the concept of open banking and its impact on fostering innovation, competition, and collaboration within the financial services industry, enabling secure data sharing and interoperability between banks, fintech, and third party developers

Google Reverses Plan To Phase Out Third-Party Cookies

Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead,…

Industry News July 30
TechTarget
Investor analyzing stock market report and financial dashboard with business intelligence , with key performance indicatorsBusiness team meeting.

TechTarget Launches New Market Intelligence Offering

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new…

Industry News July 29
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