Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed.
With the investment, Triblio plans to double its customer success and product development teams. Liferay customers will also see benefits by adopting strategies for enhancing digital experiences with account-based messaging and content.
“Triblio represents the next generation of B2B marketing cloud and we are fully committed to investing in the platform and growing Triblio’s ABM business,” said Bryan Cheung, CEO of Liferay, in a statement. “Existing Liferay DXP customers will reap the benefits of this investment over time as we continue to help organizations build long-term relationships and deliver value to customers across their lifecycle.”
Triblio will continue to operate independently under the management of CEO Andre Yee, who said the investment better positions the company to accelerate enterprise market growth and expand into international markets in 2019.
“This is the right relationship for us because it allows us to maintain our independence as an operating entity, but still get the backing we need to really take on the market and grow even faster than we’ve already grown today,” said Yee in an interview with Demand Gen Report. “Having Liferay’s support allows us to enter the enterprise market more aggressively … and get into international markets. They have an immediate channel we can tap into.”
