AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats to help launch high-impact ad unit campaigns.
By combining AdLib’s insights into diverse audiences with Kargo’s Creative Composer technology, the companies hope the partnership will allow clients to easily craft memorable ad experiences that broaden the reach and impact of their advertising efforts.
“We are thrilled to make Kargo’s outstanding creative capabilities available to our clients,” said Mike Hauptman, Founder and CEO of AdLib Media Group, in a statement. “This partnership will allow our clients to easily create and manage high-impact ads optimized for engagement and effectiveness, enhancing their digital advertising strategies.”
