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Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation

The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…

Demanding Views February 20
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Demandbase Reveals AI-Powered Advertising Innovations

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…

Industry News January 31
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Using The Right Data To Beat Analysis Paralysis

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26
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#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved…

Industry News January 23
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HubSpot To Acquire B2B Intelligence Provider Clearbit

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…

Industry News November 2
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Mindtickle Unveils New Features & Updates To Help Maximize GTM Productivity

Mindtickle Unveils New Features & Updates To Help Maximize GTM Productivity

Mindtickle, a data-driven sales enablement and readiness platform, revealed new AI-powered capabilities designed to streamline workflows for revenue…

Industry News October 18
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#B2BSMX23 Preview: Remedies For GTM Processes That Accelerate Revenue

#B2BSMX23 Preview: Remedies For GTM Processes That Accelerate Revenue

By this time next week, the B2B Sales & Marketing Exchange (#B2BSMX) will have wrapped up and nearly 1,000…

Industry News August 2
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ZoomInfo Partners With Databricks To Help Deliver Comprehensive Data To Customers

ZoomInfo Partners With Databricks To Help Deliver Comprehensive Data To Customers

ZoomInfo, a go-to-market (GTM) platform, teamed up with Databricks, a data and AI company, to deliver ZoomInfo's B2B data…

Industry News July 7
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5 Data-Driven Ways To Motivate Your BDR Team

5 Data-Driven Ways To Motivate Your BDR Team

Even in the best economic times, business development reps (BDRs) hear “no” all day, every day. To keep…

Demanding Views June 26
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People.ai Unveils AccountGPT To Streamline Account Planning

People.ai Unveils AccountGPT To Streamline Account Planning

Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI…

Industry News May 16
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Outreach Welcomes New President Of Go-To-Market

Outreach Welcomes New President Of Go-To-Market

Quick Scoop: Outreach hired David Ruggiero as President of Go-To-Market. Ruggiero will lead the company's global sales, marketing…

Industry News May 9
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ZoomInfo To Integrate GPT Into GTM Platform

ZoomInfo To Integrate GPT Into GTM Platform

ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform.…

Industry News February 21
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