Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
Latest In: datadriven marketing
Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies
In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and…
Demanding Views December 15
Terminus Acquires & Rebrands Zylotech
Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data.…
Industry News September 30
The Expansion Of CX As An Organizational, Data-Driven Strategy
Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations…
Blog September 14
Data-Driven B2B Sales Processes Are A Business Imperative
The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020,…
Demanding Views February 19
Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that…
Industry News August 24
New Aberdeen Group Platform Helps Marketers Match Content To Account Intent
The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users…
Industry News May 8
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017
Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…
Industry News January 30
Madison Logic Unveils Data-Driven ABM Solution
Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication…
Solution Spotlight August 8
Dentsu Aegis To Acquire Merkle
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle,…
Industry News August 8
Are You Battling The Buyer-Driven Blues?
Not too long ago, marketing was just about creating flashy content, drawing a bunch of attention and hoping…
Demanding Views June 3
Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting
Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform.…
Industry News April 28
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