TechTarget To Combine Services With Informa Tech’s Digital Businesses
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…
Industry News January 12
Latest In: research
Hotjar Acquires PingPong To Launch Hotjar Engage For Product Teams
Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users…
Solution Spotlight April 26
New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up…
Industry News April 26
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
ON24 Research: 70% Of Buyers Prefer Virtual/Hybrid Brand Engagements & Interactions
ON24, a digital experience platform, partnered with B2B marketing agency Heinz Marketing to produce “The 2022 Digital Engagement Landscape”…
Industry News January 6
Allego Research: Salespeople 111% More Likely To Use Content Recommended By Successful Peers
Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a…
Industry News January 6
Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…
Demanding Views December 16
New Integrate Report Suggests Need For Precision In Marketing
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…
Industry News October 12
Dialectica Releases B2B Surveys Service In The Americas
Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights…
Industry News July 14
Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce
B2B buyers' appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they're more…
Blog June 28
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
Q&A With Women In Revenue’s Executive Director: Insights For Empowering Women In The Workplace
Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer…
Blog May 4
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