Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to help deliver a more tailored end-customer buying experience.
When high-intent leads or anonymous visitors from high-intent accounts interact with Drift Bionic Chatbots or any Drift-enabled website or email content, the following play is set into motion:
- Engagement data and insights are analyzed by Conductor AI and prioritized as an action in the Rhythm workflow;
- Information about when a chat happened and what was discussed is surfaced, helping revenue teams understand what matters to their prospects; and then
- A generative AI-driven pre-populated email appears directly in the seller’s workflow, enabling individualized messaging and saving valuable time for sellers.
“Salesloft Rhythm has been capturing signals from across our partner ecosystem and prioritizing actions for sellers since its launch in June 2023,” said Ellie Fields, Chief Product and Engineering Officer at Salesloft, in a statement. “These new AI capabilities give our customers the ability to act on the buyers’ digital footprint, not just with the signal but with recommended content that comes along with the signal. This helps customers deliver a more targeted and relevant buyer experience. In addition, we’ve seen a lot of excitement over customers’ ability to connect to proprietary data to create custom workflows, such as using signals from business intelligence apps to trigger upsell and cross-sell workflows. Salesloft is the only provider who can orchestrate signals to insights, insights to action and actions to outcomes across a customer’s entire revenue tech stack — and all from a single platform.”
