Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays
Though Connected TV (CTV) advertising first showed up on screens in the late 1990s via TiVo,…
2023 State Of Sales Enablement: Pumping Up Pipeline Through Relationship-Building & AI Utilization
Modern sales reps are tasked with walking a tightrope between supplying self-service experiences and delivering…
Problems Caused By Incorrect Business Information
According to a new survey, 62% of people won't do business with a company that…
The Comprehensive CTV Launch Checklist For B2B Advertisers
Are you ready to experience the difference Connected TV (CTV) can make in your B2B…
Your Guide To High-Performing B2B CTV Ads That Don’t Suck
Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do…
Executives Are Embracing AI, But Many Feel Pressured To Move Quickly
Artificial intelligence (AI) is perhaps the fastest growing technology we've ever seen, and it'squickly cementing…
Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them
Aired: November 30, 2023 @ 2 PM ET / 11 AM PT Junk leads have been…
The Top Generative AI Tools For B2B Marketers
Generative AI is quickly cementing itself as a staple of marketing strategies, due to its…
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources
More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…
12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content
While AI—and specifically ChatGPT—have the potential to streamline key marketing and salesprocesses, the machine learning…
2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance
Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…
5 Effective Ways To Justify Your Marketing Spend
With budgets tighter than ever, the C-suite is wielding its red pens and slashing costs…
