Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into “Backbone” Suites
As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B marketers feeling extremely overwhelmed with options and questions about where to start.
This special report will highlight:
- The importance of technology integration;
- The pros and cons of best of breed platforms versus point solutions;
- The importance of having common data and intelligence across different tools; and
- The state of marketing technology budgets and what marketers are prioritizing.
