B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.
To meet these goals, close collaboration with marketing to create personalized, specific content for deeper in the sales cycle has become a necessity. These goals are increasing pressure on marketing teams to develop the targeted content that sales needs, and have it readily available when the rep needs it.
