Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication with prospects that are qualified but not ready to buy. Progressive marketers are leveraging segmentation to deliver relevant content and messaging — ultimately leading to bigger payoffs.
This special report dives into how companies such as Tradeshift and MOBĒ are finding success through approaches such as:
- Combining phone calls and direct mail with behavioral data to generate engagement;
- Utilizing predictive analytics to define accounts; and
- Creating content to accommodate “bingers.”
