How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales
Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams.
Progressive B2B organizations are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn, can help companies better identify, target and accelerate prospective customers through the sales funnel.
Demand Gen Report’s 2016 Lead Scoring Survey Report revealed that the biggest benefit to scoring that respondents cited was prioritized leads (74%), enabling a focus on targets with the highest potential to buy. Additionally, more than half (53%) of respondents said that they experienced improved marketing and sales alignment.
