Other hot trends identified in the report include:
- The use of data intelligence to formulate more buyer-centric marketing initiatives and create a more personalized approach that mirrors the B2C buying experience;
- A more granular use of predictive analytics in specific areas, such as improving their lead nurturing campaigns; and
- The move toward more interactive and visual content, and how video and audio may be more widely adopted in 2016.
Click below to gain insight on what will be fueling B2B initiatives in the New Year!
