Despite being a mainstay of most channel partner programs, incentives are falling short of achieving desired results. According to a recent poll, fewer than 50% of vendors believe their incentive programs work.
This special report will explain how to craft a well-rounded incentive program to ensure a better return on investments. Vendors must guarantee that their offers:
- Deliver mutually beneficial results;
- Align with go-to-market motions of selected partners;
- Address business or personal interest of partners; and
- Minimize participation friction.
