Tactical Guides
What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success
The popularity and successes of account-based marketing (ABM) are unmatched. Demand Gen Report research revealed…
What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World
Content has always been king, but it took a pandemic to remind us just how…
What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns
In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do…
What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components
Direct mail is the gift that keeps on giving — literally. With 68% of recipients…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers
With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many…
What’s Working In Intent-Based Strategies?
Intent data is taking the industry by storm — according to Demand Gen Report’s 2021…
What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution
Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and…
What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives
It’s difficult to find a year that presented more challenges for demand generation marketers than…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions
With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized…
What’s Working In ABM In 2020?
When most of the world went into lockdown back in March 2020, sales and marketing…
What’s Working In Virtual Events:B2B Orgs Enhance Digital Experiences With Videos, Interactive Networking & Tech To Mimic In-Person Engagement
It’s no secret that COVID-19 has changed demand generation. The B2B sector has had to…
What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19
With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate…
