AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data analysis.
Through the partnership, Kantar will leverage AnswerRocket’s platform to help joint clients create custom generative AI assistants ingrained with Kantar’s proprietary data, models and analytical frameworks. According to the companies, key benefits for brands reportedly include:
- Reducing data analysis time to hours or minutes;
- Accessing advanced analytics to inform decision-making; and
- Automating data analysis and insights to help brands reallocate resources to focus on core business activities and innovation.
“AI and generative AI are not only helping us be more effective, they are [also] giving us, and therefore our clients, a competitive edge,” said Ted Prince, Chief Product Officer of Kantar, in a statement. “Working with AnswerRocket on joint clients means brands and marketers at all levels can talk to our data and get access to valuable insights faster than ever before using AI and new technologies, [which is] vital in the fast-moving landscape they’re operating in.”
