Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution.
The combined offering seeks to leverage the power of composability, an API-first architecture and generative AI to help customers identify, select, experiment and analyze personalized experiences across channels without creating new workflows.
“Personalization has long been a goal for marketers, but driving meaningful ROI at scale has been challenging due to fragmented tool chains, high development and content production costs and poor customer data integration,” said Karthik Rau, Contentful’s CEO, in a statement. “Ninetailed seamlessly integrates with Contentful, providing smooth workflows, code-free experiment creation and robust connectivity. Ninetailed’s products radically simplify personalization of digital experiences.”
