Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling.
In an exclusive interview with Demand Gen Report, Tiga’s CEO Andre Ye revealed that the platform came to fruition based on a series of discussions he had with GTM professionals in his network. Throughout those conversations, he realized that about 80% of his peers were rethinking their GTM motions due to the need for change in traditional outbound marketing tactics.
“There was a time when uploading a list of 5,000 names and blasting them with a templated email worked, but we’re past that,” Ye explained. “The move away from cold outbounding caused people to rethink traditional GTM motions and the role of the SDR. A lot of people are saying, ‘I’ve done the SDR thing, the ROI isn’t there; I’m going with full-cycle account executives (AEs).’ And then even the ones still using SDRs are rethinking those roles, whether it’s using fewer of them or reserving them for enterprise accounts. Whether they decide to use full cycle AEs or SDRs, one thing is clear: Cold outbounding with these mass-market methods isn’t working anymore, and businesses need to prospect a different way.”
With that in mind, Ye and his co-founders built Tiga to serve as an AI co-pilot purpose-built for signal-based selling, which focuses on finding the signals that matter, identifying in-market accounts and generating relevant messaging. He continued that Tiga can be trained each user’s unique business content to serve as a custom generative pre-trained transformer (GPT).
“The future of selling is about 1:1 signal-based selling rather than cold, mass market outbounding,” said Ye. “Whether you’re an account executive or a strategic SDR, you need to prospect in this new way and Tiga.ai was designed to help you do so, at scale. Our proprietary AI platform makes it possible for you to discover custom buyer signals that matter to your business and autonomously execute the optimal sales play for that signal.”
