TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform 6sense to integrate TechTarget’s proprietary account intent data into the 6sense Revenue AI Platform.
The integration will reportedly help users:
- Identify, prioritize and target accounts that are actively consuming contextually relevant buy-cycle content;
- Inform better list segmentation and enable deeper personalization at scale with actionable insights into granular topical research and engagements with vendor content; and
- Drive sales and marketing efficiency, focus outreach and shorten sales cycles by eliminating false signals.
“This partnership is very exciting as our customers are now able to directly access the breadth of TechTarget’s account intent signals within the 6sense platform,” said Michael Cotoia, CEO of TechTarget, in a statement. “Priority Engine Account Intent Feeds provide unmatched precision to confidently identify high-value accounts that are most likely to buy. This rich data source, combined with 6sense’s proprietary intent data, provides them with a more complete view of who is in market. This is truly a ‘better together’ story that will help our mutual customers further refine their approach and more easily leverage this unique data directly in the 6sense platform to build segments and orchestrate account-based efforts.”
